Privacy Policy

We recognize that your privacy is very important and take it seriously. This Privacy Policy describes Deflategate’s policies and procedures on the collection, use and disclosure of your information when you use the Deflategate site. This privacy policy has been compiled to better serve those who are concerned with how their “Personally Identifiable Information" (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identity, contact, or locate a single person, or to identify an individual in context. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Please be sure to read our Terms of Service as well.

Information Collection and Use

Deflategate uses information we collect to analyze how the Site is used, diagnose service or technical problems, maintain security, personalize content, remember information to help you efficiently access your account, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track User Content and users as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.

User-Provided Information:

You provide us information about yourself, such as your name and e-mail address, if you register for a member account with the Site. You will have the option to provide us with additional information such as your address and mobile phone number. Your name and sports-related information that you choose to add to your profile will be available for public viewing on the Site. Your home address, mobile phone number and email address will be kept private. We may use your email address to send you service-related notices (including any notices required by law, in lieu of communication by postal mail). You can control receipt of certain service-related messages by logging in to your account and visiting the Edit Profile section of your account. We may also use your contact information to send you marketing email messages. If you do not want to receive such messages, you may opt out by following the instructions in the message. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.

If you use your Facebook, Twitter, Google+, or other social media account information to sign in to Deflategate, we will collect and store your social media user ID. If you connect to Deflategate with your other social media accounts, we ask for your permission to collect certain information from your social media account, this can include information from your social media profile.

You also provide us information in User Content you post to our site. Your comments, and other contributions to our site, and metadata about them, including when you posted the comments, are publicly viewable on our site, along with your name, unless you choose to use our Virtual Name feature to create an alias that you can use for commenting while on the Site.

If you choose to use our invitation service to invite your friends to the Site, we will ask you for your friends’ email addresses and you will be able to send email invitations asking your friends to join the Site. You may also use our contact importer tool to help you upload your friends' email addresses, so you can find friends who are already on the Site. Deflategate stores this information to send invitations, to register your friend if your invitation is accepted, to track the success of our invitation service, and to identify your friends on the Site. If your friends do not respond to the initial invitation email message within seven (7) days, 1 additional reminder invitation email will automatically be sent.

Information Collected Automatically:

When you use the Site, we use persistent and session cookies and other tracking technologies to: (a) store your username and password; (b) analyze the usage of the Site; (c) customize our site to your preferences; and (d) control the advertising displayed by the Site. A persistent cookie remains on your computer after you close your browser, so that it can be used by your browser on subsequent visits to our site. Persistent cookies can be removed by following your web browser's directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly if the ability to accept cookies is disabled.

We may also use other Internet technologies, log files, clear GIFs, Flash technologies, and other similar technologies, to deliver or communicate with cookies and track your use of our site. We also may include clear GIFs in HTML-based emails sent to our users to determine whether the message has been opened. As we adopt additional technology, we may also gather additional information through other methods.

We use these automated technologies to collect and analyze certain types of information we consider to be non-personal information, including: (a) information related to the devices or browsers you use to access or interact with our site, such as: IP addresses, geolocation information, unique device identifiers and other information about your mobile phone or other mobile device(s), browser types, browser language, and unique numbers or codes in cookies; and (b) information related to the ways in which you interact with our site, such as: referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used our site, and other similar information. We may also capture other data, such as search criteria and results.

Deflategate discloses a subset of this automatically collected information publicly. Specifically, you consent to Deflategate’s disclosure of information related to the ways in which you interact with the Site, such as: landing pages, pages viewed and the order of those pages (including comments viewed and posted), the date and time you used the Site, and other similar information on the Site to other Deflategate users, along with your name and profile picture. If you wish to comment on the Site in anonymity, you can use our Virtual Name feature to create an alias to comment on the Site.

We may collect different types of information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices used to access the Site), and may use that information to customize your experience with location-based information and features. If you access our site through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this.

Deflategate may allow third parties to serve advertisements on our site and on third-party services and use other third parties to help us collect and analyze information about your use of our site, generate aggregate site usage statistics and provide content sharing services to support our site. These third parties may also use cookies and similar technologies to collect similar non-personal information about your use of the Site. Deflategate does not control the third parties' use of such technologies and their use is governed by those parties' privacy policies.

Deflategate itself does not respond to "do not track" signals, and we do not control whether third parties do. For more information about third-party ad networks that use cookies and the other technologies discussed above, and to opt-out of their tailoring of ads on third-party sites based on this information, see and

Update on Use of Cookies!

Google, as a third party vendor, uses cookies to serve ads on this site. Google's use of the DART cookie enables it to serve ads to our users based on their visits to this site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

How We Share Your Information

Personally Identifiable Information: Deflategate may share your personally identifiable information with third parties for the purpose of providing you with the service offering or with third parties offering combined services with Deflategate. For example, we may share your personally identifiable information with third-party partners that display Deflategate comments through their services, so that such partners can tailor content and advertising to you. If we do this, such third parties' use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of Deflategate, i.e. on servers or databases co-located with hosting providers.

As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution. We may share or disclose your information with your consent, such as if you choose to sign on to our site through a third-party service. We cannot control third parties' use of your information.

Deflategate may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Deflategate’s rights or property.

Non-Personally Identifiable Information:

We may aggregate and/or anonymize information collected through the Site so that the information does not identify you. We may use aggregated, anonymized, and other non-personally identifiable information for any purpose, including for research and marketing purposes, and our use and disclosure of such information is not subject to any restrictions under this Privacy Policy.

Deflategate may allow third-party ad servers or ad networks to serve advertisements on the Site and on third-party services. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on Deflategate. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Deflategate does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Deflategate to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Deflategate Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

How We Protect Your Information

Deflategate uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Deflategate or guarantee that your information on the Site may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

In the event that personal information is compromised as a result of a breach of security, Deflategate will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through our site, in which case Deflategate may not be able to provide certain services to you. You may update or correct your account information and email preferences at any time by logging in to your account.

Children's Privacy

Protecting the privacy of young children is especially important. Deflategate does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register with our site. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we will take steps to remove that information.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from our site, nor the information or content contained therein. Please remember that when you use a link to go from our site to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on the Site, is subject to that website's own rules and policies.

Your California Privacy Rights

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personally identifiable information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personally identifiable information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about our practices or this privacy policy, please contact us at, or send mail to:

AmherstHC, Inc.
Attn: Privacy
401 E. Las Olas Blvd. Ste. 130-507
Fort Lauderdale, FL 33301